All internet based statistics are indicating that the rise of the video is looking like an unstoppable marketing machine and as consumers, its hard to disagree.
So, as a business owner, you decide to take the plunge a have a video made to showcase your business. There are 100’s of video production companies all more than capable of filming a video for you that shows your business in a great light.
But then what?
You proudly embed your new video into your website – naturally.
You put it on Youtube – of course.
You share the link across your social media – great! You get a few likes!
and erm….6 months later you’ve had 34 views on youtube and you have no idea how many people have watched it on your website.
So where was the return on your investment?
Let’s look at it from the perspective of you being a consumer.
What would you like to see from a business using video?
Let’s say you need an accountant – you google ‘accountants in Yorkshire’ click on a few from page one.
The first accountants website is all text – pass!
The next one has a video on its homepage – good start. The video shows a fancy office with happy staff with the MD being interviewed, projecting how professional and customer focussed they are with over 20 years’ experience etc etc.
To be blunt – so what? That’s the least I expect from every accountant, and indeed every business.
Click on the next link; this accountant has many videos on their website:
Introducing the team videos.
Video testimonials from happy clients.
Tips and hints on relevant topics that inform and help me run my business more effectively.
An interview with the partners, but this time they tell a story of why they became an accountant and set up the firm and a really interesting anecdote about one client they helped.
They also do a live webinar once a month where you can send in a question.
Now that is the accountant I would choose.
Alan Tisch – Sync Media