How to Develop Company Values

Developing company values isn’t just important from a staff engagement perspective. It will affect how customers see the company, how it manages its processes, who it recruits into the business and how staff are managed once they are in.  However, it can be difficult to plan out how you intend to develop company values within your team so how do you go about doing this?

I have a client who has just gone through this exercise. The business is a social enterprise, selling new and used furniture, designing office space and recycling old furniture. It employs about 12 staff and the CEO is a values driven person and she wanted to find out if her staff shared these values and if so what they were. To do this she asked staff, customers, suppliers, any other stakeholders; to say in one word what summed up her business. She then put these into a “wordle” (an app that puts words in size order according to their importance) and she got this:

After much contemplating and discussing with staff, customers and suppliers the values that came out of the exercise are:

  • Do things the right way
  • Stand out
  • Help people
  • Have fun

These are the values that reflect the CEO and the business and can now be used in all the processes from Recruitment to Performance Management to help drive the business. More information on this can be found at


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